Explain with examples the importance of Advertisement in the Marketing of Goods.
Answer:
Points to remember:
Answer to be written in Exam:
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- When new products are produced people have to be persuaded to buy them which can only be done by advertisements.
- Advertisements make products appear desirable and necessary.
- They try to shape the minds of people and create new needs.
- Today advertisements surround us. They appear in newspapers, magazines, hoardings, streetwalls, and television screens.
- From the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping new consumer culture.
- I mages of Indian gods and goddesses appeared on the labels to make the manufacture from a foreign land appear somewhat familiar to Indian people.
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