Explain with examples the importance of Advertisement in the Marketing of Goods.

Answer:

Points to remember:

[The Age of Industrialization] Explain the Importance of Advertisement - Past Year Questions - 5 marks

Answer to be written in Exam:

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  • When new products are produced people have to be persuaded to buy them which can only be done by advertisements.
  • Advertisements make products appear desirable and necessary.
  • They try to shape the minds of people and create new needs.
  • Today advertisements surround us. They appear in newspapers, magazines, hoardings, streetwalls, and television screens.
  • From the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping new consumer culture.
  • I mages of Indian gods and goddesses appeared on the labels to make the manufacture from a foreign land appear somewhat familiar to Indian people.

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