Identify the error and supply correction for the given sentence from a commercial company’s current marketing strategy.

The company’s goal are to expand their market share and customer loyalty.

Use the given format for your response.

Answer as written by the student:

. Step-by-step explanation of the answer:

In this question, you have to identify the error and supply the correction for the given sentence from a commercial company’s current marketing strategy. 📝

• • A marketing strategy is a plan that outlines how a company will promote its products or services to its target customers. A marketing strategy usually has a clear and professional tone and style. 📈
  • The sentence is: The company’s goal are to expand their market share and customer loyalty. 🎯
  • The error in this sentence is the word “are”, which is a verb. A verb is a word that shows an action or a state of being. 🏃‍♂️
  • However, in this sentence, you need a singular verb, not a plural verb. A singular verb is a verb that agrees with a singular subject. A plural verb is a verb that agrees with a plural subject. 🙋‍♀️🙋‍♂️
  • To identify the subject and the verb, we can ask ourselves two questions: Who or what is this sentence about? And what are they doing or being? ❓
  • In this sentence, the sentence is about “the company’s goal”, so this is the subject. The subject usually comes before the verb in a sentence. 🅰️
  • The verb in this sentence is “are”, which tells what the company’s goal is. The verb usually comes after the subject in a sentence. 🅱️
  • However, the subject and the verb do not agree in number. The subject is singular, because it refers to one goal of one company. The verb is plural, because it is used for more than one person or thing. ❌
  • To make the subject and the verb agree, you have to change the verb to “is”, which is the singular form of “are”. This word means “exists” or “equals”. ✅

Therefore, the correct way to write this sentence is: The company’s goal is to expand their market share and customer loyalty. ✅