• When new products are produced people have to be persuaded to buy them . They try to shape the minds of people and create new needs. Today we are surrounded by advertisements Advertisements - Teachoo.jpg
  • From the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping new consumer culture.
  • When Manchester industrialists began selling cloth in Indi a, they put labels on the cloth bundles. The label was needed to make the place of the manufacture r and the name of the company familiar to the buyer. 
  • When buyers saw “MADE IN MANCHESTER” written in bold on the label, they were expected to feel confident about buying the cloth.



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Sunlight soap calendar of 1934 


  • Images of Indian gods and goddesses appeared on these labels. By the late 19th century, manufacturers were printing calendars to popularise their products.
  • In these calendars figures of gods are being used to sell new products .
  • Advertisements became a vehicle for the nationalist message of swadeshi .



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Gripe water calendar of 1928 by M.V. Dhurandhar 

The image of baby Krishna was most commonly used to popularise baby products.   

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Images of numerous gods and goddesses.     



Learning about the age of industrialization that came up with major technological changes and developing factories forcing labour into work . Meanwhile, small-scale business and hand technology remained an important part of the industrial landscape.

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Davneet Singh's photo - Co-founder, Teachoo

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Davneet Singh

Davneet Singh has done his B.Tech from Indian Institute of Technology, Kanpur. He has been teaching from the past 14 years. He provides courses for Maths, Science, Social Science, Physics, Chemistry, Computer Science at Teachoo.