• When new products are produced people have to be persuaded to buy them . They try to shape the minds of people and create new needs. Today we are surrounded by advertisements [The Age of Industrialization] Market for Goods - Teachoo Class 10 - Concepts
  • From the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping new consumer culture.
  • When Manchester industrialists began selling cloth in Indi a, they put labels on the cloth bundles. The label was needed to make the place of the manufacture r and the name of the company familiar to the buyer. 
  • When buyers saw “MADE IN MANCHESTER” written in bold on the label, they were expected to feel confident about buying the cloth.

 

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part 2 - Market for Goods - Concepts - Chapter 4 Class 10 History - The Age of Industrialization - History

Sunlight soap calendar of 1934 

 

  • Images of Indian gods and goddesses appeared on these labels. By the late 19th century, manufacturers were printing calendars to popularise their products.
  • In these calendars figures of gods are being used to sell new products .
  • Advertisements became a vehicle for the nationalist message of swadeshi .

 

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part 3 - Market for Goods - Concepts - Chapter 4 Class 10 History - The Age of Industrialization - History

Gripe water calendar of 1928 by M.V. Dhurandhar 

The image of baby Krishna was most commonly used to popularise baby products.   

part 4 - Market for Goods - Concepts - Chapter 4 Class 10 History - The Age of Industrialization - History

Images of numerous gods and goddesses.     

 

CONCLUSION

Learning about the age of industrialization that came up with major technological changes and developing factories forcing labour into work . Meanwhile, small-scale business and hand technology remained an important part of the industrial landscape.

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