-
When
new products are produced people have to be persuaded to buy them
. They try to shape the
minds of people
and create new needs. Today we are
surrounded by advertisements
.
- From the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping new consumer culture.
- When Manchester industrialists began selling cloth in Indi a, they put labels on the cloth bundles. The label was needed to make the place of the manufacture r and the name of the company familiar to the buyer.
- When buyers saw “MADE IN MANCHESTER” written in bold on the label, they were expected to feel confident about buying the cloth.
ADVERTISEMENT USING GODS IMAGES
|
Sunlight soap calendar of 1934 |
- Images of Indian gods and goddesses appeared on these labels. By the late 19th century, manufacturers were printing calendars to popularise their products.
- In these calendars figures of gods are being used to sell new products .
- Advertisements became a vehicle for the nationalist message of swadeshi .
ADVERTISEMENTS
|
Gripe water calendar of 1928 by M.V. Dhurandhar The image of baby Krishna was most commonly used to popularise baby products. |
|
Images of numerous gods and goddesses. |
CONCLUSION
Learning about the age of industrialization that came up with major technological changes and developing factories forcing labour into work . Meanwhile, small-scale business and hand technology remained an important part of the industrial landscape.