Question 3 - 2 Marks Questions - Chapter 2 Class 6 Economics - Needs and Wants - Economics

How can advertising influence wants?

Answer:

Answer by Student

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• Advertising can persuade people to want a product or service by telling them about its features, benefits, or availability . For example, an ad for a new car might tell people that the car is stylish, luxurious, and fuel-efficient. This might make people want to buy the car because they believe that it will meet their needs and wants.
  
  
• Advertising can create awareness of a product or service, which can lead to people wanting it. For example, an ad for a new fashion brand might show people who are wearing the brand’s clothes and looking stylish. This might make people who see the ad want to buy the brand’s clothes because they want to look stylish too.
  
  
• Advertising can appeal to people’s emotions, values, or needs.   For Example: An ad for a new smartphone might show a group of friends having fun and being social. This might make people who see the ad want to buy the smartphone because they want to be able to connect with their friends and have fun too.

Detailed Answer by Teachoo

Advertising can influence wants in a number of ways. Here are some examples:

• Persuading: Advertising can persuade people to want a product or service by telling them about its features, benefits, or availability. This is often done by using attractive images, catchy slogans, and emotional appeals. For example, an ad for a new car might tell people that the car is stylish, luxurious, and fuel-efficient. This might make people want to buy the car because they believe that it will meet their needs and wants.
  
  
• Creating awareness: Advertising can create awareness of a product or service, which can lead to people wanting it. This is often done by showing the product or service in a positive light, or by associating it with positive images or emotions. For example, an ad for a new fashion brand might show people who are wearing the brand’s clothes and looking stylish. This might make people who see the ad want to buy the brand’s clothes because they want to look stylish too.
  
  
• Appealing to emotions: Advertising can appeal to people’s emotions, values, or needs. This is often done by using emotional appeals, such as fear or guilt, or by suggesting that the product or service will help people to achieve their goals or live a better life.  For Example: An ad for a new smartphone might show a group of friends having fun and being social. In this example, the ad is appealing to people's need for social connection. The ad shows people who are happy and having fun together, and this makes the viewer want to be a part of that group. The ad also uses the word "new" to suggest that the smartphone is the latest and greatest, and this makes the viewer want to have the latest and greatest technology. 

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