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Wants are influenced by many factors, such as
advertising
,
peer pressure
,
trends
,
emotions
, and
values
.
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People may
want different things at different times
or in different situations.
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Consumer behavior
is the study of
how people make decisions about what they buy,
use, or dispose of.
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It also examines how these
decisions affect the environment, society, and economy.
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Understanding consumer behavior can
help people make better choices about their wants and needs
.
- It can also help businesses produce goods and services that meet the needs and wants of their customers.
