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Suppose I have a coke can

Now,

#### Suppose I purchased the can for Rs 20 and sell it for Rs 20. What is my profit or loss?

Now,

CP = Rs 20

SP = Rs 20

So,

CP = SP

Profit or Loss = CP − SP

= 20 − 20

= 0

So, when

Cost Price = Selling Price

There is
**
no Profit, no Loss
**